Uni-Hire: a marketing consultancy project

Aim

To conduct market research and provide information on how to expand into the South African

Advice how to expand with a relevant persona and reputation.

Analyses

South Africa market research tools applied:

PESTLE analysis
SWOT analysis
Brand image analysis

Competitor analyses:

Direct competitors
Indirect competitors
Perceptual map - visualisation
Points of difference analysis
Consumer analysis (personas)

Recommendations

Recommended establishing strategic partnerships between universities and organizations to expand the company's market reach.

Advised leveraging Uni-Hire's competitive advantages to inform the positioning strategy by aligning its services with institutional needs, enhancing the hiring process for both students and employers.

Proposed exploring further expansion into other high-potential markets.

Materials

Katarzyna worked with us on an International Market Research Project, I was amazed by the quality of the work presented at the end.

Katarzyna and the team clearly worked incredibly hard, providing an in-depth analysis of the competitive landscape, legal, political and cultural considerations, key stakeholders and potential partnerships.

Their presentation at the end was delivered clearly and concisely.

From my perspective, the project was a massive success.

~ Ronald Clancy, Uni-hire