• Re-establish the brand as a top-of-mind choice for consumers.

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• Utilise nostalgia marketing to rekindle consumer loyalty by evoking cherished memories, re-engaging them with the brand on an emotional level.

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• Enhance consumer engagement while also expanding the brand's reach to a new audience, fostering deeper connections with consumers.

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• Help Gen Z explore their own identities, aligning the brand with their journey of self-discovery and growth.

Evaluate the perceptions and emotions of Twister’s Gen Z consumers.

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The analysis explored key factors such as:

• A deep sense of nostalgia for their childhood, where simpler joys now evoke a longing for the past.

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• Feelings of confusion amid a fast-changing world, heightened by societal pressures.

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• The impact of identity development disrupted by the COVID-19 pandemic, creating challenges in self-discovery and social connection.

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• An increasing dependence on screen-time, contributing to altered lifestyle patterns and behaviours.

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• The effects of information overload, where the constant barrage of data and stimuli heightens stress and complicates decision-making.

• To organise a comprehensive marketing campaign designed to re-establish an emotional bond between Twister consumers and the brand.

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• Leveraging nostalgia-driven marketing, the campaign will evoke cherished childhood memories, fostering a deep emotional connection by associating those joyful experiences with the Twister brand.

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• The initiative will feature an immersive digital installation that not only invites the audience to reconnect with the brand but also serves as a reflective journey to rediscover their authentic selves.

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• Incorporating whimsical elements like classic childhood games such as hopscotch, the campaign will transport consumers to a time of innocence and simplicity, reigniting fond memories of 'simpler times.'