The ISM Master’s program provided a rigorous environment for the development and enhancement of my skills. Among the courses I found particularly enlightening during my tenure at the University of Glasgow were Marketing Communications, which equipped me with the ability to set effective marketing and communications objectives and devise strategic plans to achieve them.

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Another course that significantly contributed to my academic growth was International Brand Management, where I deepened my understanding of brand management principles and achieved the highest grade on the course assignment.

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Additionally, I gained valuable insights from courses such as Management Across Cultures, Marketing Consultancy, International Services Marketing, and Perspectives in Marketing Ethics, all of which were impactful in shaping my approach to marketing in a global context.