My projects portfolio: see my work

A marketing consultancy project focused on conducting in-depth market research in South Africa to identify key expansion opportunities. Recommendations such as strategic partnership opportunities, positioning strategy, and other expansion areas to consider were delivered to guide strategic growth.

A project dedicated to evaluating the company’s current and desired reputation, followed by the development of communication, marketing, and sales objectives. Strategies, tactics, and recommendations were provided to achieve the set objectives and improve the brand image.

An international brand management project that explored consumer perceptions of ASOS and Next, assessing whether their brand signals were being accurately interpreted and decoded. The project presented strategic recommendations to enhance the brand image and reputation of both companies.

A D&AD competition project utilising nostalgia marketing to assist Twister in reconnecting with its customers and becoming a top-of-mind ice cream label once again. Designed to achieve that goal through addressing the digital era issues such as information overload and identity crises.